A Warm End to 2025, and a New Beginning Ahead
In Korea, the end of the year is often marked by gathering together to reflect and reset as a team. A year-end gathering is a moment to pause, look back on the year, and realign before stepping into what’s next.
Now, let’s take a look at how SOPHIE COMPANY wrapped up this year together.
On December 19th, 2025, the SOPHIE COMPANY family gathered at ‘Jungsik’, a 2-star Michelin restaurant in Seoul, to mark the end of an incredible year.
As the year drew to a close, this gathering provided a precious opportunity for us to step back from our busy schedules and reflect on the milestones we achieved together.
In a warm and inviting atmosphere, laughter and conversation flowed naturally. It was a time for everyone to openly share the experiences they had built in their respective roles, acknowledging the hard work and dedication that defined our collective journey throughout 2025.
The lunch was made even more special with an exquisite course meal and a series of heartfelt events that brought us closer. We shared a "Random Gift Exchange," where the mystery of who prepared each gift added a layer of excitement and turned the room into a sea of laughter.
This was followed by a truly touching ceremony where we presented "One-of-a-Kind Appreciation Awards." Each award featured a personalized nickname reflecting the unique personality and traits of the recipient.
It was a moment of sincere gratitude, allowing us to encourage one another and reaffirm our strong bond as a unified team.
Beyond the celebration, we also took the time to align our vision for 2026. Rather than a formal presentation of targets, it was an open dialogue about where we want to go as a company. Our leaders shared their insights and future directions, helping everyone understand how their individual roles interconnect within the bigger picture.
We looked back at our phenomenal 2025 performance, where we achieved a total revenue of $41.43 million (₩58 billion).
Our in-house brand, glowiest, played a pivotal role in this success by proving its immense potential in the global market. With exports accounting for 91.4% of our total sales—reaching $37.86 million (₩53 billion)—we once again confirmed our strength on the global stage.
Building on this momentum, we have set an ambitious growth target of 245% for 2026, aiming to reach the milestone of $142.86 million (₩200 billion) in total revenue. We expect glowiest to take a major leap forward, targeting $18.14 million (₩25.4 billion) in combined domestic and export sales.
Simultaneously, we plan to diversify our business portfolio by leveraging our expertise through the "by Sophie" marketing agency wing and driving $6.14 million (₩8.6 billion) in sales through D2C channels like our webstore and Costco Next.
This year-end party was not just a conclusion but a vibrant starting line for our next chapter.
We look forward to carrying the empathy and shared vision from this night into 2026, moving forward together, one bold step at a time.
Writer l Noah
